A good PSA only needs to accomplish one goal. Clearly communicate its message in a way that sticks in your brain. Reading is Fundamental. Friends Don't Let Friends Drive Drunk. Breakfast is the most important meal of the day. Stop, Drop and Roll.
Admittedly, I have a special place in my heart for all the ones on drinking and drug abuse.
Back to the point...30 or 60 seconds isn't a lot of time to get your point across...it's an art.
Healthcare for America Now put together a great satirical look at the state of today's heathcare/insurance issue. (It's also nice to see some ex-pat Chicagoans in this vid.) And while it's funny, it's actually pretty dead on.
Okay...just this last one and I'm done. While I want every child to grow up safe and secure and happy....this is one PSA that just doesn't cut the mustard. Sorry, Fonz.
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1 comment:
The honk??? WTF? I'm thinking nobody's gonna pay attention to that either.
Love the insurance company one! It's not too far from the truth.
; )
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