Step one: Commission and produce a glass replica of a Crystal Skull.
Step two: Create a quadruple-distilled vodka, triple filtered through carbon...and then triple filter is through "500 million year old quartz crystals, known as Herkimer diamonds."
Step three: It puts the vodka in the skull.
It is entirely worth your precious, spare moments to watch the video by Dan Ackroyd. I guess this went "viral" in October, but this is the first I've heard about it.
All I know is that at $250 a bottle, this vodka better cure cancer or magically refill itself. For that kind of coin, it better sing me lullabies at bedtime and walk the dog on rainy days. Or at least make me so drunk that I'm unaware that it's raining out when I'm walking the dog.
Oh, wait. The suggested retail price (if you can find it in stock) is a more affordable, but still pricey, $50. Damn! That's some serious price gouging!
Although, I think we all knew going in...joy doesn't come cheap.